We are a comprehensive advertising and graphics agency.
we do it all!
From mom and pop shops to fortune 500 companies, we treat all of our clients with the same agressive, result-oriented branding and campaigning to position you ahead of your competition. Our approach is based on your goals, demographics and ultimate success. We research your competition in order to find their streghts and weaknesses (swot analysis). From that point we devise the most gainfully creative methods of bringing your company to the forefront of your market.
Logo Design
Designing a logo is simple, right? Think again. There's more to crafting a brand's visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and it's for good reason — a logo is often a company's first impression, one that can impact a customer's brand perception, purchase decisions and overall attitude toward a product.
What’s important is to create something that we believe is different from anything already out there,” The Smith Design Agency and creator of numerous fortune 500 logos says. "It’s highly unlikely (some say impossible) that what you create will be original, but that has always been our goal the goal. We want you to be unique, memorable and stand out from your comp[etition."
Strategic Advertising
Campaigns
When seeking to build their businesses and get customers flocking to their doors, many companies elect to launch an advertising campaign. An advertising campaign is a sizable and comprehensive program that covers all facets of the advertising process, from ad creation to dissemination.
Both concepts and strategies make up a complete advertising campaign, but these two advertising components are not interchangeable. Instead, they are distinct; and both serve a specific function within the advertising process as a whole.
Catalogues &
Brochures
When we're thinking about how to design your brochure, we start by asking our clients why they need a brochure. Then, we define their objectives. Sometimes they just want one because their last brochure didn't work. If you've come up with a brief for us, we take a step back from that and look at exactly what it is you're trying to achieve.
When thinking of how to design your brochure, we keep the end purpose in mind. Is this a brochure that's going to be posted out in response to requests made on a website? Is it a giveaway at an exhibition, or a leave-behind brochure? When someone opens it, what will it say to them? We design for your goals and potential new clients.
Web Design
Our first principle is based on something that's the basis of web design - innovation. We always remember the fact that innovation can make all the difference in good web design. Here are two aspects:
Approach each project with critical thinking in terms of UI and graphic design, and always try to push your ideas forward, exploring new boundaries. Use creativity as an innovative tool to stand out. Always keep up to date with the new stuff around you, whether it's a graphic creation tool or a new code language, using them for new ideas or to achieve new goals later down the line.
Corporate Identity
Systems
A strong, rigorously designed corporate identity system is essential to establishing and promoting your brand. Identity standards are the basis of recall. Clarity and consistency, over time, reinforce relationships. A good identity system is good business.
An identity system might include business cards, envelopes, letterhead, a website, CD or DVD labels, invoices, Word and PowerPoint templates, packaging, shipping labels, bags, t-shirts.
A system can also include taglines, extended color palettes, photography guidelines, and clear statements of intangible qualities or value propositions.
Print & Web Advertising
Finding effective ways to advertise products and services is one of the most difficult challenges businesses face. Online and print advertising are two common forms of promotion, each has advantages and disadvantages. Many companies advertise online and in print media to diversity their promotional mix.
A single website or web ad can reach customers anywhere in the world. The circulation of newspapers and magazines and the logistics of sending direct mailings to customers limits the number of consumers . This means online advertising can potentially reach more customers.
Posters &
Sell Sheets
Typically, a sell-sheet is similar to a single-page brochure that presents information about your products, company, and the services you are offering. A sell sheet is usually used as a sales tool for sales and marketing people to present their company and the product or service they are selling. Simply put, it’s a sales-pitch in the form of a document to show to customers and businesses.
Used in support of your sales efforts, as a flyer to go with you to exhibitions and conventions, or as a business-to-business guide to your company, a sell-sheet can be a diverse marketing product with multiple uses.
Indoor &
Outdoor Signage
Creating compelling signage is an art unto itself. In the industry we have what is known a s the "7 second rule." This means you have about 7 seconds to get your entire message across to your audience before they have driven past your expensive outdoor advertising campaign.
Indoor signage is a bit easier because you can hold your audience captive a bit longer. However, the message must still be concise, the graphics need to pull in your potential consumer, and the call to action must be strong enough to neccesitate action. Whether indoor or outdoor, we have solutions that work!
Vehicle and
Fleet Graphics
Vehicle wraps and graphics offer a cost-effective solution to create a visual impact with your consumers. Thinking of a billboard for your business? How about a mobile one instead? Wraps last three times as long, deliver double the impact, and cost half as much. And, they appear everywhere your consumer market is!
Do you have a truck or van that you would like branded? Maybe you have a fleet of 100? Either way, we can help! Fleet graphics affords you an incredible image and awareness opportunity at a surprisingly low cost whether you own, lease or use third party trucking. Use your fleet as a moving billboard driving sales directly to the bottom line.
Medical and
Health Fields
Healthcare advertising is everywhere. But it isn’t always effective. That’s because success in marketing, including advertising, isn’t simply a matter of engaging in the act. It requires a plan for success.
Healthcare organizations—hospitals, physician groups, imaging centers, device makers and others—are in many ways similar to other businesses when it comes to advertising.
When done right, running ads can increase revenue, attract new and different constituents (customers, patients, referrers, partners, etc.), establish or revitalize a brand and increase marketplace awareness of your brand.