it's more than you realize!

Plenty of individuals feel that because they sit behind a computer for hours at a time fiddling around with the latest version of Photoshop or InDesign that they’ve been dubbed a “graphic designer” by the gods of All Things Design. This is just not so. Design is a specific lifestyle that can only be lived by a true artist who lives and breathes in a world of art and creativity. Not to say you must sleep with an easel at your bedside, but achieving the title of a “great graphic designer” does involves a certain dedication and power of mind.

A smart designer is a true marketing genius at heart. He or she can tap into the customer experience and foresee what they want to read and take from the particular piece long before they do! Most designs are visually enticing and could very well catch the eye of your every day passer-by. But it is a successful designer that can create “an experience” that serves as a catalyst for action. This should always be the goal! Without generating this outcome, the piece has not done its job for you. We command results, and we deliver.