Print Advertising (click on any image to enlarge)
 

In order for your print advertisement to be good, you need to know more about your target audience than they do. Nothing will allow you to create better print ads than truly understanding what your audience is all about. Ultimately a good print advertisement should get people to buy your product or service right away, but that’s not always the case.

For new products or services, print advertisements are used to increase brand awareness, and may take about 6 or 7 times of viewing before a consumer tries a new product or service. However, the more you understand your target market, the more you can design a print ad that sells.