A product sell sheet is a one-page sheet used in sales to attract attention to a new product. The sell sheet is commonly distributed through the mail, presented at a meeting or provided via email to interested parties. The goal of sending out a product sell sheet is to make the other party interested enough to call the manufacturer to discuss terms of buying or publicizing the product.

A product sell sheet is useful when you’re preparing a media or press kit. It is also a useful addition to a product marketing plan. When you are selling a product to retailers and distributors, they need to see these important details to make a decision on whether to carry it in their stores. When you are seeking publicity for the product, know that media contacts will want to see a sell sheet so that they can accurately report on the product.

Please click on any of these images to view the entire sell sheet.